Tactics for off-page optimization1. Facebook
Yes it is great to have a Facebook page for your business. However, make sure you regularly update your fans about the new campaigns, the new packages, and more pictures and images of the hotel! Try not to use low-quality or unprofessional images on your websites and your Facebook page. Also, have a "like" link on your websites, so viewers are more interactive with your website content. 2. Twitter It is getting more serious to have your business on twitter now since people like to talk about what they are doing and invite others to the conversation. It is also a great opportunity for you to raise the brand's awareness as well as lead more traffic to your website. Have a proper "follow link" of Twitter on your website can also change the "dull" image of your brand. |
3. Youtube
Start using youtube as a weapon is a great way to grab more public attention to your brand. Here, I am not only talking about "some" information of the hotel, but youtube is also a fantastic platform for business to have interactive advertising campaigns. What Tuli needs to do: 1. Have a professional account of tuli hotel group on youtube. You can still post slideshows, but make sure the pictures are professional, high-quality, and interesting. Try not to use duplicated images already in your website. 2. Have series of videos introducing the surrounding environment. "jungle safari" or "tiger safari" are great examples to put there. 3. If you do some research on successful youtube advertisement campaign (for example the very successful 2009 Tourism Queensland The best job in the world), you will be amazed how powerful youtube can be and how much it can do for your business. |
4. Appreciate the conversation you can make among your clients
There are people writing comments about tuli hotels on trip advisor, so take advantage of it! if the overall comments are great, link trip advisor with your site and make sure the overall information is accessible. Also, the action to reply to the comments is very important and it can help you increase the brand image and encourage people to give you feedback!
There are people writing comments about tuli hotels on trip advisor, so take advantage of it! if the overall comments are great, link trip advisor with your site and make sure the overall information is accessible. Also, the action to reply to the comments is very important and it can help you increase the brand image and encourage people to give you feedback!