Step four: Tactics
Now it is time to design the right tactics to solve the real problems. The tactics for this project are divided into three parts: Keyword optimization, On-page optimization, and Off-page optimization. Click on each section for more information.
Step five: Actions
A time line to schedule the whole SOSTEC process
Step six: Control
At the control phase, we need to understand that improvement is an ongoing process and it is essential to set up some Key Performance Index (KPI). By using KPI as part of the control system, we can easily measure and visualize our progress.
Some important KPI for this SEO project:
1. number of times pages are viewed per day
2. Keyword search frequency
3. number of bookings made through the website
4. Page loading time
Many of these data can be access through different SEO tools. For example, you can use Alexa to help you monitor such performance.