What is on-page optimization?
Since we have no control where we are going to be listed on search engine, on-page optimization becomes our main component do best assist us.
Building a clean CSS3 and HTML website instead of flash website is the way to help you rank in search engines. We want to focus on is our websites Title, Description, and Keywords. Your TItle should have one of your keywords main phrases in it.
Search engines will use robots to scan the content of your website, and the header tags play an important roll in how google indexes your website. So make sure your headings are accurate and have keywords in them that you wish to rank for. After heading tags we can then use italics, bold, and the underline feature to highlight other keywords that we want the search engines to take notice of.
Navigation layout plays an important roll when optimizing our on page search engine optimization. We want to make sure that links are no deeper then 4-links. This means when creating your navigation tree, we want to make sure we keep our sub navigation to a minimum.
Some tips for using on-site SEO:
Sign up and verify with Google Analytics, Google Webmaster Tools, and Bing Webmaster Center - This is an important step that will become necessary later.
Let Google Analytics run for two weeks before doing any SEO - This allows analytics to collect data and provides you with a baseline. Screen capture the relevant pages so you can show your client how your work has positively affected their site.
Evaluate the visual design of your client's site - If the site drives people away, no amount of SEO efforts will help. If the site looks terrible, find well designed sites in your client's niche.
Check compatibility between browsers - Visit your client's site using Mozilla Firefox 2.x and Internet Explorer 6 and 7 and Safari 3.x. Remember to do this on both a Mac and a PC. You want to make sure your client's website renders correctly and won't drive away users.
Create a new e-mail address specific to the site you are working on - Use this address for all e-mails pertaining to your project. This is especially important for link building.
Look at your HTML code and optimize all of the SEO related tags - If you are unsure what these are, read the Beginner's Guide to Search Engine Optimization. Here are a few things to keep in mind:
Add company address and phone number - Be sure to do this on every page. The search engines are smart enough to detect address and phone number formats. This data is essential to local search. I recommend adding the the following formatted data (example is for an American company) to the footer of all of your client's pages:
1111 11th Pl NE
City, State Zip
Add a robots.txt - This is important for a couple reasons. First, it allows you to specify exactly what pages major search engines can crawl. Second, including a robots.txt makes tracking search engines easier because they always download the file before navigating your client's site. This characteristic differentiates the SEs from normal human visitors.