What is it?
·      Systematic model that guides user in building a thorough marketing plan
·      Involves 6 elements represented by each letter & takes into consideration the 3M (men, money, minutes)

Situational analysis: where are we now?

Objective: Where the firm is going & where does it want to be?

Strategy: How to fulfill the objectives?

Tactics: How the firm will implement the strategy?

Actions: Executing the proposed plan effectively?

Control: Determining whether the e-marketing campaign is success or failure?

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    August 2012