What is it?
· Systematic model that guides user in building a thorough marketing plan
· Involves 6 elements represented by each letter & takes into consideration the 3M (men, money, minutes)
Situational analysis: where are we now?
Objective: Where the firm is going & where does it want to be?
Strategy: How to fulfill the objectives?
Tactics: How the firm will implement the strategy?
Actions: Executing the proposed plan effectively?
Control: Determining whether the e-marketing campaign is success or failure?
· Systematic model that guides user in building a thorough marketing plan
· Involves 6 elements represented by each letter & takes into consideration the 3M (men, money, minutes)
Situational analysis: where are we now?
Objective: Where the firm is going & where does it want to be?
Strategy: How to fulfill the objectives?
Tactics: How the firm will implement the strategy?
Actions: Executing the proposed plan effectively?
Control: Determining whether the e-marketing campaign is success or failure?
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