In order to succeed in e-marketing, business owners have to pay attention to details in designing their websites. Here are some important tips for raise the website visibility on the internet:
1. Create a keyword strategy
2. Optimize your website
3. Create blog & other content
4. Promote content & participate in social media
5. Convert site traffic into leads
6. Nurture leads with email marketing
7. Be mobile-friendly
8. Analyze & refine strategies
1. Create a keyword strategy
- Create a list of 3-5 keywords relevant to your business
- Choose keywords based on difficulty & relevance
- Design & optimize your website around your keywords
2. Optimize your website
- This is the focus of SEO to increase your website’s ranking
- On-Page SEO: how well your website’s content is perceived by search engine
- Off-Page SEO: your website’s overall authority on the web, which is determined by what other sites say about your website
3. Create blog & other content
- Consider which blogging platforms
- Key components of a great blog post
- Atention-grabbing article, well-written text, images/video, links, call-to-action (“Buy now” or “Click to learn more”)
4. Promote content & participate in social media
- Using Twitter & Facebook for business
- LinkedIn: the social network for business professional
5. Convert site traffic into leads
- Focusing on the conversion process
6. Nurture leads with email marketing
- CRM (customer relationship management) have greater success in turning leads to customers over time
7. Be mobile-friendly
- 3 key elements to include: emails & calls-to-action, downloads, and videos
8. Analyze & refine strategies
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